If you are looking to have a global presence then you need to consider international marketing. International marketing can be hard for people who are new to it, but there are a number of tips that can help you. These tips will help you optimize your presence on a global scale and ensure that your business thrives.
Optimize Your Website
Internet Live Stats has stated that there are approximately 1.1 billion websites live on the internet and that 40% of the world’s population has access to the internet. This is why you need to harness the power that the internet provides when looking at international marketing. Setting up a website is a great way to get your business out to the world and you could set one up in 12 to 16 weeks if you hire a designer.
Of course, you need to be careful when you are setting up your website for a global market. It is recommended that you have different local pages for the different countries you are trying to target. A survey carried out by the Common Sense Advisory found that large numbers of consumers are more likely to buy from a website in their native language.
Have A Live Chat Function
One of the online communication tools that are growing in popularity is live chat and you need to consider this. “If you are looking for a global market then you need to be able to respond quickly to people across the world,” said a rep at Inbusiness Inc. Providing a phone number or email address is important, but having a live chat can increase your sales. There are a number of companies that you can use to run the live chat on your website for you.
Choose Social Media Carefully
Most marketers are aware that they need to look at social media because this is now a part of our lives. However, you will need to choose the platform correctly based on the customers you are looking to target. You have to carefully consider where you target audience will be and focus on marketing on that platform.
Of course, you will also need to ensure that your social media marketing is relevant and in the language of the audience you are targeting. There is no point in having posts in Italian when you are trying to target a German market.
Do Not Miss Out On Video Marketing
Marketing agencies have reported that internet users will spend a third of their time online looking at videos. This offers you a lot of marketing potential and videos are something that everyone around the world will watch. On average, an internet user will be exposed to 32.2 videos per month and 36% of them will trust in the video adverts.
Of course, you will need to get the details of your video marketing right if you want to tap into this market. The native language of the market you are targeting will need to be used because not all people are able to understand videos that are in English. You can use subtitles in the video and this could work as an SEO tool as well.